Breaking Down the Cost of AI Marketing: What You Need to Know

AI is changing how businesses market. It can help you reach customers, understand what’s working, and save time. But for small business owners, the big question is simple: what will it cost?

AI marketing isn’t one thing. It usually includes software (like email automation or chatbots), some setup time, content creation, and ad spend. Basic tools can start around $20 to $100 per month. More advanced platforms cost more. You may also have a one-time setup fee and a monthly ad budget.

A simple small business example might look like:

• $100 per month for email or automation software

• $300 per month for content

• $1,000 per month for ads

• Small setup or support costs

That could land around $1,500 to $2,000 per month, depending on your goals.

A helpful guideline is the 30% rule: consider putting about 30% of your marketing budget toward AI tools and AI-driven ads. The rest should go toward content, strategy, and people. AI supports your marketing. It does not replace it.

To keep costs manageable:

• Start with one tool that solves a real problem

• Use free trials before committing

• Focus on automating repetitive tasks

• Track results and cut what doesn’t work

AI marketing is not an all-or-nothing decision. Start small. Make it practical. Let it earn its keep.

Ready to explore AI marketing for your business? Take the first step today and see how AI can work for you.