top of page

Steve Mann

RiskDNA Campaign 

We gave risk managers a Risk DNA test to see what type of risk manager they were. This got them emotionally engaged with the brand.

ChatGPT Image Feb 18, 2026, 05_06_53 PM.png

They were then categorized into one of three personas:

Visionary

Commander

Architect

Visionary.png

This self-segmentation allowed us to serve up personalized content which increased conversations.

The Evolving Role of the Risk Professional_edited.jpg

Results

  • 39% Revenue Growth to $100M

  • 17% Client Acquisition Increase

  • Market Entry Campaign w/Record Growth 

bottom of page